Wednesday, January 5, 2011

Mattel partners with THQ in new licensing deal

Mattel partners with THQ in new licensing deal
Toymaker Mattel Inc agreed to license its brands, including Barbie, Hot Wheels, and Fisher-Price, to THQ Inc for use in its video games for a variety gaming platforms.
Read more on Reuters via Yahoo! News

Interview: Going Country With lilt line’s Gordon Midwood
[In his latest quirky interview, Gamasutra contributor Jason Johnson talks to Gordon Midwood about his cult iOS and now WiiWare title lilt line, as the funky music-inflected title jumps onto the Wii's digital download service.] Gordon Midwood’s lilt line is a devious rhythm game with a wicked 16 Bit-authored soundtrack ripped straight from London’s underground club scene. Its seamless fusion of …
Read more on Gamasutra

Mattel partners with THQ in new licensing deal
By Liana B. Baker
Read more on Reuters via Yahoo! Singapore News

Bid on the latest Name Brand Merchandise where the price goes down with every bid at Dubli.com



DEAL, licensing, Mattel, partners

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